Maybe I'm a little dense, but I'm having a little difficulty visualizing how laying out studs 16" OC works with a tape measure. From almost every source I look at they say "Don't screw this up. Hook it on the end, go to the red numbers (16/32/etc), and mark 3/4" to each side to get them on center".
That's great and all, but they all also say to start by placing the first stud right at the end of the board. Thus, your original markings would be at 15.25" (16 - 3/4"), and when you place your end stud, it'll span from 0" - 1.5". (with the middle being on 0.75"). Therefore, the distance OC between the first stud and the 2nd stud would be 16-0.75 = 15.25", not 16". What gives? To me it seems like you'd just hook the end of the tape and mark on the reds and use that as your outer edge, not the inner.