My gas hot water tank with a White Rodgers controller was off this morning with an error code telling me the max ignition attempts have been exceeded (Vacation light on + A light + B light). I restarted the unit and what appears to be a heating element glows and then turns off after a few seconds. After a minute or two the heating element turned on again and the gas ignited. After a few minutes the gas turned off and the fan ran for a while before turning off as well. Within 10 seconds it turned back on. This time the heating element turned on once and then turned off with no ignition. No second try this time and then the fan turns off. Now it just repeats this single attempt ignition process with no ignition until the error code returns. My gas fireplaces run fine so I know it's not a supply issue and must be something with the unit.
Are there any possible simple tricks to try or should I just call the company I rent the tank from?