I am trying to convert a box in the ceiling, wired for a ceiling fan into a box that holds two outlets. The box is controlled by 2 separate switches, one for light and one for fan. 

I want receptacle #1 to be controlled by one switch. This outlet will control 2 ceiling hung, plug-in lights.  
I want receptacle #2 to be controlled by the other switch. This outlet will control a ceiling mounted projector.
This would be a total of 4 outlets.[![enter image description here][1]][1]
  
Currently in the ceiling box is 14/3 wire (one black, one white, one red, ground). I removed a light which was wired with the black, white, and ground wires. Red (fan wire) was capped off. I will be changing the octagonal box to a 2 gang outlet box. 
  
What is the proper way to wire each outlet?


  [1]: https://i.sstatic.net/cbIRT.jpg