Yes, it matters. It's very important for full-range speakers (ones with deep bass), and much less so for bookshelf satellites.
Wire gauge and length affect the damping factor. In simple terms, this factor decides whether a speaker diaphragm, once it's set in motion, is free to bounce (at low DF) or only moves as the music permits.
It's calculated as speaker impedance divided by (amplifier impedance+cable resistance).
Damocles' answer addresses minimum gauge for tolerable voltage drop, but if you want good low-frequency sound, you also need a high damping factor. Low damping factor results in bass blending together into a loud hum - like cheap party speakers driven too loud (though there it's due to poor diaphragm rigidity). High DF allows high-quality speakers, ones with rigid diaphragms, to produce firm brief punches, resembling a live drum.
DF=50 is considered the minimum for stage music. DF=20 is acceptable for public venues, like a cafe, where music is just background. Studio and home hi-fi sound aims for a DF of 50-100 or more. Metal and honeycomb woofers work best at very high DF, for paper it's less critical.
11 meters is a longer speaker cable run than most home setups. Using 4 mm² wire (11 gauge) and 4 Ohm, typical of floorstanders, will only get a DF=40. What I do in such situations is either get an even thicker wire - 6 mm² will do DF=55 - or double up widely available 4 mm² wire, to get DF=75.
The best way to double up, if you can't get 6-8 mm² wire, is to take two 22 m runs of 4 mm² wire (equal length for both speakers), find the middle, and braid the doubled-up cable. Strip insulation in the middle and connect the cable to the amplifier, without actually cutting it in half. Solder banana connectors to the other end, rejoining the cable. Needless to say, today, with online shopping, buying 8-9 AWG (6-8 mm²) cable outright is much easier than doubling up.
Don't worry if it's not the best-known brand; that only has a minor effect on sound, which some even question, while the impact of the damping factor is profound and well-measured.
In professional audio, to provide consistently high DF no matter how long the wire run, the speakers are usually active, i.e. the amplifier is inside the speaker cabinet. You might want to consider this option too, but 11 m is still OK for thick wires.