Consider a flat panel shape, thickness E, area S. For example, a wall.
For the purposes of this calculation we consider thickness to be small compared to the two other dimensions so edge effects are not taken into account.
DeltaT is the temperature difference on both sides of the wall.
P is the power going through the wall (thermal loss).
The meaning of terms Resistance and Conductance are identical to their electrical equivalent:
Thermal conductance Gth = P/DeltaT in W/°K
Thermal resistance Rth = DeltaT/P in °K/W.
(Conductance is G for electricity and U for thermal stuff, I went with G).
These are both defined for the whole wall. For example a wall with thermal conductance 10W/°K (thermal resistance 0.1°K/W) will lose a power of 10W per every °K of DeltaT. That's for the whole wall, not "per unit area".
In a somewhat misleading misuse of vocabulary, "R-value" is sometimes called "resistance", while it actually means "Thermal resistance of a wall having a surface equal to one unit area".
If our wall has a certain Rvalue, it means each unit area (1m²) has a Rth equal to the Rvalue. Thermal losses of each m² of wall are DeltaT/Rvalue, therefore the whole wall of area S has losses P=S*DeltaT/Rvalue, which means Rth for the whole wall is Rvalue/S. Larger wall = higher losses = lower Rth.
If you want to mix different insulations, it is much easier to use conductance instead.
Conductance is simply the inverse of resistance, so a wall of unit area (1m²) has thermal conductance 1/Rvalue, and a wall of area S has S times more thermal conductance. For the whole wall, Gth=S/Rvalue. Losses are P=DeltaT*Gth.
It's the same thing with electricity: when several conductances are in parallel, the result is the sum of all conductance values.
So it is correct to speak of "conductance per m²" (or "cost per m²") because "per" means the total is divided by the area. "Thermal resistance per m²" doesn't mean anything, because the division is the other way around.
If we have two walls of different area S1,S2 and Rvalue1,Rvalue2 their losses add up. The conductance of each wall is Gth1=S1/Rvalue1 and Gth2=S2/Rvalue2, which gives a total conductance Gth=Gth1+Gth2.
Total losses are P=DeltaT*Gth.
If you use resistances, the formula is the same as parallel resistances in electricity, taking the area into account:
Rth = 1/Gth = 1/( S1/Rvalue1 + S2/Rvalue2 )
"Rvalue for the whole wall" = (S1+S2)/( S1/Rvalue1 + S2/Rvalue2 )
Just like a short circuit in parallel with anything is still a short circuit, the dominant part of this is the area with worst insulation. Basically, if half the wall has R-value 5, and the other half of the wall has R-value 1, the resulting R-value of the whole wall is not the average (ie 3) but rather 1.666...
Note it makes no sense to define R-value for a wall that has different insulation on one half and the other half, because R-value is a property of a homogenous material. A more correct way to say it would be "losses would be the same if the whole wall was insulated with R-value 1.6".
If some readers don't like math, think of cost instead. Thermal loss per m² and conductance are just like cost per m². It is correct to make weighted average (by area) of cost or conductance, because these things add, the total cost is cost per m² multiplied by area. To keep the cost analogy, resistance is like m²/€, you can't add nor average that.