Yesterday I ran a new 100ft home-run of 12/3 Romex through the crawlspace of my house, and I noticed that my cable is not as neat as other runs that other electricians had installed.
In particular, the cable had lots of knots and kept twisting (vs other cables I saw which looked nice and flat). Many of the twists and knots appeared when I was pulling the new cable from the crawlspace (a friend was helping feed it from the wall in the house, straight from the roll of Romex from the store). I tried to straighten certain parts with my hands but it was hopeless.
(p.s. I didn't leave the cable dangling like this)
Why is this happening and how can I pull straighter cable in the future?