When painting, sometimes mask-free cutting-in is impractical and masking tape must be used. The advice here is to remove masking tape before the paint has dried. That makes sense when a single coat is being applied. But what should be done with masking tape when multiple coats are being applied? Surely the correct procedure is not to remove the tape and re-mask for every coat.
There are two issues. The adhesive on the tape and the adhesive action of the paint.
The more expensive masking tapes use adhesive that dries (cures) more slowly, letting you pull the tape after it's been on the wall longer without damaging the paint below. It may also be thicker, or made of superior backing paper (or plastic).
With multiple applications of paint, the paint itself might form a film that is damaged when too thick to tear cleanly. In such cases, slow peeling of the tape assisted with a knife or razor blade to cut the paint from the edge of the tape can prevent your paint job from tape removal damage.