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I wish to mimic the traditional swedish summer house colour Falu Red for a DIY project at home but I cannot buy the traditional Falu or Falun Red paint - so does anyone know the colour or tint that would be closest so I can get the paint shop to mix me up a similar colour?

I'm hoping to walk into a standard paint shop and give them the details (from an answer, here) and the shop can then magically mix up a pot that's very very very similar :)

example of falu red

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Your best bet would be to provide them with a physical sample with the color that you want.

If you don't have a real sample, next up would be to cite a color standard; unfortunately, there are lots of color standards out there, but this page shows close matches to Falu Red in several of them. (The Pantone system is widely used in the design industry so it might be most recognizable in the paint shop).

If that doesn't work, the paint shop will have color swatches that you can look at. Even if they don't have a perfect match, you should be able to get them to make a custom mix of something that's partway between two other close matches.

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