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At Home Depot I have noticed the advertising of HDX products lately that are really low price items including tools and other household things.

As far as I knew Home Depot already had their own products marketed under the "Husky" name. From what I can tell the Husky tools seems to be made much better than the HDX tools, but is there really any difference between them? And what's Home Depot's reasoning for starting another line of products rather than promoting the line they already have?

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This question is off topic in my eyes. If you simply focused on the differences between the tools (quality, warranty availability, etc.), it would be boarder line. But asking about advertising and Home depots "reasoning", is completely off topic. –  Tester101 Mar 23 '13 at 12:29
Agreed with Tester101. Question is mildly interesting, but too specific. –  geerlingguy Mar 24 '13 at 3:59

1 Answer 1

Marketing-wise, I'd say it's similar between Sears and KMart; same company with some same products but different markets. HDX covers a larger market-share, they have trash bags to storage to tools where Husky is almost exclusively tools.

Product-wise, Husky is trying to compete with Craftsman(Sears) and Kobalt(Lowes) offering lifetime warranties where HDX products do not.

Husky & HDX are two separate brands, Husky hand tools have a lifetime warranty and HDX does not, but is a more affordable house brand of tools we sell now.

--The Home Depot Customer Care


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